Google's smartphone division is in a very interesting, even precarious, position. At once, it's trying to appeal to two disparate ends of the market: the design and experience-focused high-end phone buyer who is typically drawn to the iPhone; and the Google-loving Android enthusiast that wants a very different set of features and desires the "purest" Google experience. The latter comes from years of selling Google-sanctioned Nexus phones that were so often the dream devices of Android diehards, while the former comes from Google's goal to capture the most lucrative and sought-after group of consumers in the market.
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